People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?

As internet-connected video devices become more widely available, there's a growing trend for live-streamed gaming. Platforms like Twitch are creating peer-controlled channels brimming with engaging user-generated content.

As the limitations and conventions of genre dissolve, That Dragon, Cancer is part of a fresh approach to gaming that recognises real empathy can only be felt through genuine experience – winning over an involved and profoundly committed audience.