Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and an increasing desire for an international lifestyle, from Levi's jeans to Starbucks coffee. And the world is beginning to take note.

This analysis of the semiotics of Samsung smartphone adverts from three different markets (India, the US and the UK) highlights some fascinating differences in how the same product can be marketed to disparate global audiences.

Much attention has been paid to India’s middle class with its growing appetite for branded apparel, home décor and electronics; yet most of the population earn less than $2 per day. Meena Kadri looks further down the economic scale.

Whatever the scale of your enterprise, the innovation culture in India is changing to make it a dynamic environment for partnerships. Sara Diamond unpicks the business opportunities from a complex backdrop of social and educational reform.