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  • Heineken 'distracts' women with a shoe sale
  • Heineken 'distracts' women with a shoe sale
    Heineken ©
SIGNAL

Heineken 'distracts' women with a shoe sale

In order for the men of Brazil to enjoy the Champions League final in peace, Heineken have organised a shoe sale to 'distract' female partners and family members. While the campaign is intended to "generate conversation", the attention it gets is likely to be controversial.

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