“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazine Elle 'rebrand' feminism?

In many ways, traditional social activism has been entirely reinvented with the advent of social media. Topman is discovering this for itself, as it becomes the latest brand to find itself meeting opposition on Facebook and Twitter.

Embracing the quirks of '90s indie pre-digital culture, Rookie is an online magazine that speaks with a funny, fresh and sincere voice to younger Millennials. Created by Tavi Gevinson at age 15, the magazine reworks the tone of mainstream media.

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?