Amidst the sexualised wallpaper of contemporary culture, are teens, parents and teachers alike losing sight of real sex in favour of pornified and potentially damaging ideals?

In a climate of increased openness, sharing has never been more intimate. Make Love Not Porn TV is a user-generated site that showcases homemade adult films. Its founder, Cindy Gallop, is out to beat the 'pornification' of sex.

Sure, people will read about sex no matter what the context, but Brian Merchant finds that sex and environmentalism make uncommonly compelling bedfellows - particularly for marketers.