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  • UK teens' love affair with prom
  • UK teens' love affair with prom
    Mait J├╝riado ©
SIGNAL

UK teens' love affair with prom

Ten years ago, a lacklustre disco marked the end of a school career. Now US-style proms are the norm, and according to research, 95% of UK schools are holding them. With an average spend of £244 on achieving the perfect look, brands are keen to get in on the act.

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