Signal22 May 2014
Turtle Taxi: slow and steady wins the race

“Put your foot down mate, I’m late for a meeting,” must be a demand heard by London cabbies more than once a day as people rush around. But in Yokohama, Japan, Turtle Taxi is putting control into the hands of the customer – and more often than not, they're keen to slow down.

Turtle Taxi: slow and steady wins the race