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  • Lifting the veil on beauty
  • Under the veil: a hidden market?
    Henkel ©
SIGNAL

Lifting the veil on beauty

The launch of a new shampoo by Henkel aimed specifically at women who wear headscarves is symbolic of the many innovations happening in beauty. Brands like Unilever and Henkel are beginning to truly understand and meet the unique needs of untapped markets like Muslim women.

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