2009 has seen many predictions and statements of intent around the abiding consumer desire for “TV everywhere”. Yet despite the flurry of activity, there are more questions than ever before. What does it all mean for brands?

People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with the recent release of their app-game hybrid campaign The Scarecrow demonstrating the power of emotional storytelling.

Successful campaigns masterfully build anticipation before a launch, capitalise on buzz during the event, and find ways to extend and maintain communities afterwards, turning ephemeral moments into cultural totems. Those which don't, vanish.

As young people flock to WhatsApp, LINE and other chat apps, Facebook struggles to stay relevant. In response, it's created better emoticons – called Stickers – that are part of a deeper shift towards pictures as a primary way to communicate.