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  • Smart posters compete for attention
  • Smart posters compete for attention
    Beck's ©

Smart posters compete for attention

To celebrate its dedication to music, Beck’s has launched “the world’s first playable poster”. Combining graphic design, technology and interactivity, the street poster allows people to play and remix music with a simple tap on the app, and download the track afterwards.



  • Article image Musical selfies: Billboard's mobile masterpiece

    People are retreating into digital bubbles, spending less time interacting with the world around them. Brands like Billboard are sounding out the rules of engagement in this personal space.

  • Article image Plugged in: thriving and surviving in the digital age

    Digital is becoming a firm fixture in our daily lives. Theorist Tom Chatfield explains the ways in which technology intersects human nature, and how we're adapting to this new landscape.

  • Article image How Red Bull moved from marketing to media

    Few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.

  • Article image Japan's virtual kiss-o-grams

    Scientists in Japan are developing digital posters in the form of kiss-o-grams which allow users to get up close and personal with their idols.