Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Dubai labourers call home with a Coke
  • Dubai labourers call home with a Coke
    arabianbusiness.com ©

Dubai labourers call home with a Coke

The average migrant labourer in Dubai is paid $6 per day. Knowing that it costs $0.91 per minute for the many foreigners who flock to Dubai for work to phone home, Coca-Cola has installed phone booths on construction sites to let them call their loved ones for in exchange for bottle caps.



  • Article image Coke’s Pure Joy: clean water for China

    As young people in China speak out against social and environmental issues, Coke has stepped in with charitable water brand ‘Chun Yue’, targeting socially conscious Millennials. But is this just a CSR project, or has Coke found a new niche for bottled water in China?

  • Article image The new age of armchair philanthropy

    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

  • Article image Paying with perspiration and trading in Tweets

    Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies. But what's in it for consumers?

  • Article image Give what you're good at: inside Nike's social innovations

    When a catastrophic earthquake hit Haiti in 2010, Design Innovation Director at Nike Foundation Tom De Blasis knew Nike had to do something – but what?