Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Campaining against
  • Campaining against "unnatural beauty"
    Body Shop ©
SIGNAL

Campaining against "unnatural beauty"

“When I grow up, I will be the prettiest girl,” says the little girl. “If I put on weight, I will not eat. If my boobs aren’t big enough, I will get an implant.” It’s a bleak aspiration, and one that The Body Shop wants to change by rebuilding conventional ideas of beauty.

Related

  • Article image L’Oréal Beauty For All: because everyone is worth it

    As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?

  • Article image TK Maxx: getting grandad into modelling

    Despite its rapid expansion in the UK, TK Maxx has long been one of the least desirable locations on the high street. But with its new celebration of individuality, its commitment to the consumer and its editorial-style media, TK Maxx is finally ahead of the high street curve.

  • Article image What does a cool kid look like?

    For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

  • Article image Hypersensitive! The new political correctness

    As issues of representation and diversity come to the fore in a connected world of social media, how is the new political correctness changing the way organisations communicate?