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  • Pixels and silk: China's cultural cachet
  • Pixels and silk: China's cultural cachet
    Herm├Ęs ©
SIGNAL

Pixels and silk: China's cultural cachet

Upon entering the room, visitors are confronted with walls that double as displays, lit up with mesmerising patterns that undulate with the movement of the crowd. This isn't just a digital installation from French artist Miguel Chevalier, but a promotion for Hermès' latest tie range.

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