How has nostalgia been affected by the digitisation of culture? People are using the internet to focus on curating their own histories, viewing every moment as ripe for potential documentation and attempting to create an online legacy.

In light of mass production and the rise of the celebrity scent, even perfume has lost some of its traditional values. Le Labo offers an insight into the heritage of the fragrance industry and provides authentic products that rekindle the romance.

The stereotypical image of a holiday masks a much larger variety of desires and options, connected to states of mind, emotions, personal interests and idea of leisure and enjoyment. How much do we still identify with white sands and blue sea?

How can Gen Y claim to be nostalgic about something that happened a year ago? Jenny Winfield puts forward a new definition of nostalgia inspired by Gen Y’s proclivity for digital memory making, with some clear insights for brands.