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  • Putting the glamour back into air travel
  • Putting the glamour back into air travel
    Air France ©

Putting the glamour back into air travel

Air France has launched a campaign glamorising air travel by putting a retro spin on modern luxuries. A series of nostalgic posters have been released across social media illustrating the services offered by the airline. But can the campaign make Air France more appealing?



  • Article image Holidays without the sun, sand and sea

    The stereotypical image of a holiday masks a much larger variety of desires, states of mind, emotions and personal interests. How much do we still identify with white sands and blue sea?

  • Article image Le Labo: luxury without snobbery

    In light of mass production and the rise of celebrity scents, Le Labo offers insight into the heritage of the fragrance industry and provides authentic perfumes that rekindle the romance.

  • Article image Forever Now

    How has nostalgia been affected by the digitisation of culture? People are using the internet to document their lives and create an online legacy.

  • Article image Nostalgia in the digital age

    Jenny Winfield puts forward a new definition of nostalgia inspired by Gen Y’s proclivity for digital memory making, with some clear insights for brands.