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  • Tesco adapts to a discount mindset
  • Tesco adapts to a discount mindset
    Craig Murphy ©
SIGNAL

Tesco adapts to a discount mindset

Combatting the rise of discount supermarkets like Aldi and Lidl, Tesco has introduced 300 ‘pound zones’ to compete with its cheaper competitors. The UK has been a cash-strapped society in the last few years, and retailers are taking note of Britain's changing shopping habits.

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