'Dynamic pricing' means prices can quickly adapt to reflect changing levels of supply and demand. When Uber, a private New York-based taxi service trialled the idea, some customers were charged over $80 per mile, causing widespread anger.

As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.

Social media has led to an unprecedented level of human interaction, but one daily experience that's often missed out is the car journey. Enter VW SmileDrive, an app that aims to add a little bit of fun to every drive.

ParkatmyHouse connects the owners of unused parking spaces with the drivers who desperately need them, proving the power of peer-to-peer consumption and its potential to challenge the annoyances that were previously just taken for granted.