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  • Trading privacy for offers and deals
  • Trading privacy for offers and deals
    Jason Howie ©

Trading privacy for offers and deals

As retailers adopt beacon technology for shoppers in a post-NSA scandal world, are people feeling harried or happy? New research suggests it's the latter. A study has revealed that a great deal of shoppers would welcome being sent beacon-based messages while shopping.



  • Article image iBeacon: a shining light for retail?

    Some argue that iBeacon has the potential to completely change the way we interact with our surroundings – and others claim it could change the world forever. But what makes it so special?

  • Article image Self-service: leaving shoppers to their own devices

    Modern shoppers are handling more and more elements of the shopping journey themselves. But is streamlining the shopping experience removing the personal element of retail?

  • Article image Watching out for the 'creepy' line

    When does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers who are concerned about being spied on?

  • Article image Shopkick: rewarding shoppers on the high street

    In the smartphone era, 'traditional' card-based loyalty schemes are evolving. How does Shopkick, an app that rewards people for shopping, inject new life into the high street?