People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

With unsecured debt in the US at $2.6 trillion, personal finance startup Payoff is turning to behavioural science to help individuals save money. As people seek new tools to manage daily life, what makes Payoff a success?

A new wave of technological advancements is making it easier than ever to plug into a techno-utopian automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?