With the Cloud set to complete the shift from physical possessions to virtual possessions to no possessions at all, established ideas of ownership, identity and change are coming into question.

As Millennials increasingly perceive ownership as a burden, car-sharing companies like DriveNow are changing the game. From Dusseldorf to Munich, they’re catering to an ever-growing percentage of young Germans for whom owning a car is no longer a viable or ‘cool’ thing to do.

In a world of constant upgrading, ownership can feel outmoded. Mobile phone network Vodafone harnessed this insight with Red Hot – a new deal that lets users rent the latest phones for a year, plus insurance and price plan, before giving it back.

Sidestepping conventional cornerstones of adulthood like a stable job or homeownership, 20-somethings are eager to explore who they want to be and evade responsibility for a while. But how do you figure out a generation that can't keep still?