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  • Can the city be a DIY playground?
  • Can the city be a DIY playground?
    Hornbach ©
SIGNAL

Can the city be a DIY playground?

DIY is associated with improvements at home, but what about fixing up the city? Hornbach's marketing campaign focuses on the idea that DIY should be not only take place in the home, but in the community too, by portraying how people can carry out improvements in the city.

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