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  • L'Oréal's 'magic mirror' kiosk
  • L'Oréal's 'magic mirror' kiosk
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L'Oréal's 'magic mirror' kiosk

Tapping into a desire for personalised recommendations, L'Oréal Paris has opened an interactive 'virtual retail' kiosk in a subway station. It uses smart technology to detect the colours in a person's clothes and recommend co-ordinating beauty products.