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  • Popcorn causes advert immunity
  • Popcorn causes advert immunity
    sciencedirect.com ©
SIGNAL

Popcorn causes advert immunity

Eating popcorn in the cinema is bad news for advertisers, a new study concludes. A group of researchers from Cologne University have discovered that chewing makes people immune to film advertising as it disturbs the brain's brand imprinting process.

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