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  • Heineken's 'destination roulette'
  • Heineken's 'destination roulette'
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Heineken's 'destination roulette'

Showing its adventurous spirit, Heineken is letting travellers at New York's JFK airport change their flight to a more exotic destination at the push of a button. Heineken has already sent a man to Cyprus, booked a hotel and given him $2,000 for expenses.