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  • J.C.Penney creates pop-up boutiques
  • J.C.Penney creates pop-up boutiques
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J.C.Penney creates pop-up boutiques

The department store is undergoing a makeover with the introduction of several pop-up shops dedicated to higher-end brands but with its own price tag. The brands will include Joe Fresh, Cosabella Amore and a lingerie line by Cosabella.