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  • M&S 'shwopping' scheme
  • M&S 'shwopping' scheme
    guardian.co.uk ©
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M&S 'shwopping' scheme

Marks & Spencer is launching a campaign to get customers to hand over an old or unwanted garment whenever they buy a new one, a phenomenon it has dubbed 'shwopping'. The programme aims to stop one in four items of clothing ending up in the bin.