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  • Butler Jeans
  • Butler Jeans
    tmagazine.blogs.nytimes.com ©

Butler Jeans

French APC jeans brand buy back old jeans and wash them, mend them, mark them with the initials of the person who wore them, and sell them forward. The pre-worn jeans are named Butler Jeans after English aristocrats who would ask their butlers to wear their new clothes before they did, so they wouldn’t look nouveau riche.