American consumer trends
America is in a state of change, and a deep understanding of the differences, attitudes and behaviours of those that live and work there has never been more important. Through our combination of bespoke behavioural analysis, industry-insider commentary and mixed methodology research, we’ve developed a nuanced understanding of present day American consumer trends to help brands navigate these shifting sands.
We’ve worked with clients such as Nike, Coca-Cola, Xbox and Google to deliver behavioural insightsthat have helped them to build actionable plans and solve complex problems. For Heineken we unearthed the attitudes of Millennials to drinking in moderation - 71% choose drinks based on quality and taste rather than price or strength - painting a clear picture of how night life in the US is changing. Working with Edelman, we then helped position Heineken at the fore-front of these trends, securing coverage in titles such as AdWeek, Business Insider, The Guardian and GQ.
With over 6,000 articles in our library dedicated to exploring innovations and US consumer trends, we’re able to cut through the noise and see what’s really going on. For example, our eight part Teen America series explored a wide range of subcultures, from Coasties to K-Poppers. Teen Afropunks are embodying a bold new approach to identity, music, art and fashion, while Teen Americanas are looking to mid-century America for their inspiration. We’ve looked at how smartphones are influencing attitudes towards injustice, how children are working harder than ever, and adults are turning to play as a a release from the day-to-day.
We also compile our location specific insights in our annual Cultural Snapshot Report which explore the latest insights, ideas and innovations across consumer culture in the US that year, which you can view below.
