Busy lifestyles have become the norm, and people want to optimise every minute of their spare time. Using our expert behavioural analysis, we’re able to uncover the key insights behind the latest leisure trends and understand the effect they’re having on how people spend their leisure time.
For teenagers and Gen Y, the endless updates on social media often induce feelings of FOMO, where the feel compelled to always be having a good time. But with 72% of them preferring a night in, ‘JOMO’ – or joy of missing out – is a new leisure trend that’s showing how people are taking pleasure in taking a step back from constant busyness.
Trainers, leggings, and yoga pants are no longer relegated to the gym or the track; athleisure trends are being embraced by cool teens just as much as they are workers in the office and fashion brands are responding to this shift in attitude towards clothing by producing high end, luxe sportswear – and cheaper knock-offs – that’s as fit for the gym as it is for the office.
High quality at-home entertainment options and convenient digital services have made it easier than ever to spend an entire weekend on the sofa. And with Google and Netflix developing access to their content offline, it’s giving people in some of the world’s most remote areas access to TV shows and timelines, so they can binge-watch their way through their favourite series.
People are spending more money on experiences over stuff and seeking authenticity when travelling. People want to completely immerse themselves in the culture of their destination – in India, they’re opting to eat home-cooked traditional cuisine, while in Iceland, they’re shedding their tourist status by pairing up with a local buddy.
Combining the knowledge of the Canvas8 network of psychologists, behavioural analysts, and industry experts with external research and consumer interviews, we’re able to discern the insights behind the changing trends in recreation and leisure to understand how like to spend our free time and what this means.