Every new technology brings with it new communication trends and the rise of the smartphone has changed how we interact with friends, family and businesses beyond recognition. At Canvas8 we monitor theses ever-evolving trends in communications and apply behavourial analysis to uncover the key insights that are impacting the ways people stay in touch.
From the rise of live-streaming to the ubiquity of messaging apps, we’ve learnt that people love to adopt - and adapt - the latest communication methods. Ultimately, people want convenience that doesn’t infringe on their privacy and by understanding how people are sharing information, online and off, brands can speak to customers when and where they will be most receptive.
The smartphone might be ubiquitous but people are using it in very different ways. Gen Zers are embracing ephemeral communication on Snapchat and using group video chat apps like Houseparty; Gen Yers are using humour and satire to push back against digital perfectionism. Meanwhile, Gen Xers are more hooked on social media than anyone but Boomers are the biggest social sharers.
People are talking to brands in the same space that they communicate with their nearest and dearest and brands such as Frank body scrub, which can authentically adopt a casual and humorous brand personality are using this to their advantage. Likewise, the fact that Buzzfeed’s Tasty videos borrow components from user-generated content - from the point-of-view to the super short format - helped its clips flourish on Facebook.
But it isn’t all about shiny new technologies - the fact that phone calls are now something of a rarity gives them an intimacy and humanity that other forms of communication don’t have, which helped The Swedish Number hotline attract 197,678 callers during its 79-day campaign.
Through daily signals, concise case studies and in-depth reports we spot communication trends and investigate how and why behaviours are changing, who these changes are affecting. Whether that is by exploring the power of micro-influencers, scrutinizing the success of Kimoji stickers or flagging up why trolling is a dangerous game for brands, we help our clients understand not just the messages that will resonate with their audience but the medium as well.