Shopping habits are always changing. From the rise of the ‘on-demand shopper’ to the decline of the shopping mall, we’ve learnt convenience is king and that the recession has left deep scars on people’s spending. At Canvas8 we monitor theses ever-changing trends in retail to uncover the key insights that are impacting the ways people shop.
Through articles like daily signals, concise case studies and in-depth reports we explore retail trends and investigate how and why shopping habits are changing. Whether that is helping our clients understand what an ambient shopper is, exploring the lure of the pound store, asking why Gen X love to shop online or simply flagging up the rise of easter crackers.
As one of 12 sectors that we keep tabs on, we regularly produce specialist content on retail trends to give us a 360 degrees view of the shopping sector. From conducting ethnographic Voxpops - for example sitting down with 20 men and women to ask what being ethical means to them - to analysing data from a survey of 1000 UK shoppers we can offer insight that helps brands understand shoppers better.
In a recent study analysing retail industry trends, we combined data analysis and expert opinion with deep dive interviews to getter a full and deep understanding into people’s motivations when shopping. As explained by Canvas8’s Head of Projects, Jerome Linder, “analysing shopper behaviour through the lens of behavioural insights enables brands to (re)engage with people in a way that’s relevant.”
Working alongside Carat Manchester, we used a blend of retail industry analysis and innovative research methods - such as digital shopping diaries - to identify six new consumer shopping behaviours; from “Wish list shoppers” to "Private Channel” purchasers. The findings were published in a report called Retail DNA, that offered brand's rich insights into consumers and their shopper journeys.