Facing turbulent economic times, many couples are navigating new terrain when it comes to spending and saving. Canvas8 spoke to Scott Rick, a marketing professor at the University of Michigan, about how people can better handle their finances without risking their relationships.
The grim financial outlook for young people is no secret – and they’re catching on. Their intense worries have given rise to ‘money dysmorphia’, with their fiscal anxiety spiraling even when their situation isn’t that bleak. How can brands help to soothe them and make them feel more in control?
There has been a surge in the number of Britons taking packed lunches for work – a clear indicator that the post-pandemic return to the office is almost complete. But with more workers eating their midday meals al desko, how is office morale being impacted? And how can food and drink brands respond?
British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?
Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?
The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.
Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.