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Luxury looks at the behaviours impacting the ways the wealthy live and spend. Click below for the insights and innovations influencing this sector over the last six months.
After a year at home without the traditional routes to luxury purchasing, Gen Zers are embracing the joy of spending again – and they want brands to help them signal a more optimistic identity.
At a time when crowds are seen as unsafe, having ample space around you – at home, on holiday, or going about your day-to-day – has become a luxury in itself.
Luxury labels have long kept their cards close to their chest, but values-led shoppers now expect transparency about every element of a product and want to personally connect with brands’ stories.
Following protests around the world, prolonged lockdowns, and the pandemic-related recession, many HNWIs are checking their privilege and place in society.