Home and Relationships looks at the behaviours transforming appliances, household goods, and family dynamics. Click below for the latest insights and innovations impacting this sector.
No longer is the home just a place to relax – it’s also an office, gym, and restaurant. To adjust, people are getting creative to clearly delineate specific activities and optimise the mind, body, and soul.
Lockdowns require a degree of obligatory minimalism as life’s usual rhythms are overhauled. Yet while people may be pining for parties, they’re also embracing the merits of a stripped-back social sphere.
Amid the continued closure of schools, workplaces, and restaurants, people want their digital relationships to replicate the feeling of IRL ones, with all of the associated nuances and fun.
The traditional nuclear family was already in flux pre-pandemic, but COVID-19 has added complexity due to remote working routines and the need to juggle household chores and homeschooling.
