Home and relationships

Cottagecore? Domestic hacks? Death positivity?

Home and Relationships looks at the behaviours transforming appliances, household goods, and family dynamics. Click below for the insights and innovations impacting this sector over the last six months.

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Home and relationships

Home Sweet Home

Seeking to shield themselves from the volatility of the outside world during a pandemic, many people are bunkering up at home and finding solace in their domestic lives.

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Home and relationships

Perfection Hacks

Lockdown measures have left parents juggling full-time work with childcare. With limited time available, they’re taking advantage of a range of tools to make their days at home more bearable.

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Home and relationships

Hygiene Hub

Household cleaning has become something of an aspirational activity. Yet as COVID-19 has exacerbated health concerns and made scrubbing a high priority, sustainability goals have been sidelined.

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Home and relationships

Death Discussions

The separation of death from the home has fuelled fears around this natural rite of passage, but a pandemic and disruption in the end-of-life sector are helping to facilitate discussions about mortality.

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