Fashion and Style looks at the behaviours shaping the clothes we wear and how we use style to express our identities. Click below for insights and innovations influencing this sector over the past six months.
People want fashion to provide escapism, excitement, and cultural alignment. Tech innovations, novel marketing strategies, and playful design are helping in this regard.
Fashion hunters have grown increasingly wary of the business practices of fast fashion. However, the continued desire for affordable yet stylish clothing means many are unsure how to ditch their habit.
People are increasingly using style as a marker of their national and regional pride, with distinct design elements and unique production processes helping to elevate the value of provenance.
From gender-defying fashion to de-dressing for comfort, people want to take the driver’s seat when it comes to their outfits, especially when it comes to innerwear.
