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Fashion and Style looks at the behaviours impacting the ways we dress and use clothing to express our identity. Click below for the insights and innovations influencing this sector over the past six months.
Where once new trends governed people’s relationship with fashion, people are swapping fast fashion for longevity, with a focus on thrifting, upcycling, and sustainable staples.
People are paying more attention to the role that fashion brands play in wider cultural conversations, and as they construct their identities through clothes, ethics matter just as much as aesthetics.
People are seeing the emotional and psychological benefit of getting dressed, and as they look to boost their mood through clothes, quality comes before quantity.
Fashion has long been defined by exclusivity. But as our digital-first lifestyle democratises access to fashion, elitism is losing its allure.