Communications looks at the behaviours impacting how we interact with friends, family and businesses.
Click below for the insights and innovations impacting the communications sector over the last six months.
Previously seen as more open and honest than celebs, contrived branded posts and a culture of ruthless monetisation have led social media influencers to be regarded with scepticism.
Despite concerns about social media’s effect on mental health, Gen Zers rely on these platforms to feel connected with their peers, so some networks are looking to improve the quality of interactions they offer.
Tech has enabled people to build virtual identities that they can tweak endlessly, and as the line between the virtual and real gets blurred, some are physically embracing the online life they aspire towards.
In the era of global hyperconnectivity, one can follow events anywhere from anywhere. But keeping track of all this info is anxiety-inducing, so some people are aiming to reconnect with their local surroundings.
