Communications

New Influencers? Authentic Avatars?

Communications looks at the behaviours impacting how we interact with friends, family and businesses.
Click below for the insights and innovations impacting the communications sector over the last six months.

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Communications

New Influencers

People are seeking out content from different groups of people, from Boomers subverting social norms around ageing, to young women who weight train, to the stars of reality TV who are sharing every detail of their lives on social media.

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Communications

Authentic Avatars

The language of online communication is changing: the ‘gtg’ and ‘brb’ acronyms once beloved by MSN users no longer hold sway like they used to. Instead, people are responding better to visual cues like emojis and avatars.

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Communications

Social Self-help

There’s a growing market of self help within social media that has been gaining popularity within different social groups, such as young mothers, and with Gen Z and Yers who are realising that it’s OK not to be perfect.

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Communications

Surrealist Social Media

With mounting evidence that the perfectionist aesthetic prevalent on social media is negatively impacting the mental health of younger generations, teens are finding new ways to express themselves without needing to worry about their appearance.

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