Communications

AI friends? Authentic influencers? Digital positivity?

Communications looks at the behaviours impacting how we interact with friends, family, and businesses. Click below for the insights and innovations impacting this sector over the past six months.

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Communications

Auto-mate-it

Whether they’re trusting virtual brand ambassadors to give them advice or combating loneliness virtually people recognise that digital entities can respond to their needs in human ways.

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Communications

Calculated Candour

While some people are finding community by sharing ‘real’ moments and emotions, for influencers who try to telegraph relatability, the pursuit of authenticity can be its own pitfall.

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Communications

Digital Depth

Whether they’re looking for mental health support on TikTok or subverting workplace gender norms, online communities are spearheading deep conversations on important social and political issues.

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Communications

Tackling Toxicity

Weary of polarisation and eager for connection, there’s a growing desire for collective care and forgiveness, driving brands to create space for unity.

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