Communications looks at the behaviours impacting how we interact with friends, family, and businesses.
Click below for the insights and innovations impacting this sector over the past six months.
With privacy top-of-mind, people are thinking twice about how they converse online. In turn, brands are exploring ways to get consumers to willingly part with their data.
COVID-19 has unsurprisingly left people feeling low, but should brands be matching the mood of a nation or attempting to lift its spirits in this trying time?
Gen Z’s opportunities to express themselves IRL have diminished, leading some to channel their creativity through social media, where they can share their identities with close circles and wider networks.
Good corporate communications used to mean speaking about the right issues with the right stance. But people are losing interest in messages that simply reflect the public mood.
