Gen Alphas have produced the youngest social media influencers in history, many promoting skincare products and following TikTok trends. As this young cohort of influencers becomes an inevitability, how can brands take precautions to avoid targeting inappropriate products to this audience?
More and more Gen Alpha gamers in Southeast Asia are finding support and community via online games, creating multiple opportunities for brands looking to join the fun. Savvy marketers have begun partnering with popular Twitcher streamers and YouTubers, tapping into the gaming community's idols.
Following a number of politically and socially polarising events unfolding on the global stage, brands have come under heightened scrutiny to respond. Canvas8 spoke to Dr. Francesca Sobande about the role of brands in social justice advocacy in a rapidly evolving digital landscape.
Faced with algorithmically enforced censorship on social media, users are relying on algospeak, a form of coded speech, to communicate. How can platforms protect free cultural and political expression while ensuring that algospeak isn’t used to disguise harmful online speech?
Social media has long been a part of Indonesian politics, but the campaigning season for the 2024 election saw presidential candidates establishing social media personas and working closer with influencers. What’s going on, and what can brands learn from this shift towards online campaigning?
Between girl math, girl dinner, Barbie, and all-pink fashion and beauty trends, 2023 was arguably the ‘year of the girl’. Yet while the entertainment industry and social platforms have gone gaga over all things girly, what does 2024 hold in store for media portrayals of femininity and womanhood?
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