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Beauty looks at the behaviours impacting how we keep ourselves looking good. Click below for the insights and innovations influencing this sector over the past six months.
As beauty buyers become more aware of what they put in and on their bodies, they’re paying closer attention to the language used by beauty brands.
The rise of AR filters in the beauty space is allowing people to play with their digital selves and ‘try on’ products, but some are worried about the dangers of artificial beauty.
With beauty shoppers exploring trends and cultures from around the world, the sector is moving away from Eurocentric norms and embracing diverse products and rituals.
After sensory deprivation throughout lockdowns, people are finding new meaning in sensory beauty, turning to invigorating natural aromas and edible beauty snacks.