Beauty looks at the behaviours impacting the ways we keep ourselves looking good. Click below for the insights and innovations influencing this sector over the last six months.
Social media’s impact on beauty is extending beyond make-up as some people are now exploring cosmetic treatments and even going under the knife to achieve looks popularised by online stars.
Beauty is one sector where in-store experiences trounce online purchasing as two-thirds of make-up consumers prefer to try products before buying them. But AR tech looks to be shaking things up.
With skincare needs varying based on biological and environmental factors, there’s a growing demand for scientifically-backed products that can meet specific personal requirements.
No longer do you have to be a make-up artist to strobe like a pro or know the best nail salon in town. Social platforms have empowered beauty junkies and novices with all the information they'll ever need.
