L'Oréal Chaired Professor of Marketing at graduate business school INSEAD, Amitava’s research on branding, communications, creativity, new product development and marketing has been published in a plethora of renowned academic and industry journals.
If you would like to find out more about Amitava's availability for bespoke research, consultancy or public speaking opportunities then please contact us for further information.
“The accepted story about emerging markets has been about low-cost manufacturing. Now this thinking is breaking down. Category after category, emerging market firms are building branded products and high-end services”
- Amitava Chattopadhyay on ‘emerging market brands’