The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
Jüsto feeds Mexicans' appetite for online groceries
During the pandemic, people are increasingly looking for ways to get essentials without falling victim to COVID-19. Jüsto, Mexico City's delivery-only supermarket, is expanding its services across the country to meet people's needs and respond to the heightened demand for online shopping.
Pencil packs bring inclusive drawing to German schools
GoVolunteer’s Skin Colour pencil packs are giving German kids a greater range of options when drawing people in class. As German classrooms become more diverse, there’s a lack of understanding and representation among pupils, which has resulted in calls for more inclusive learning environments.
Who Gives a Crap turns toilet paper sales into donations
After a surge in sales, toilet paper company Who Gives a Crap donated almost $6 million AUD to charities that improve sanitation in developing countries. As some countries start regaining a sense of normalcy, awareness of regions still at risk will help brands show their commitment to social causes.
Japanese theme park captures the mood of the internet
At a time of global stress, a Japanese theme park's advice to riders not to scream because it could spread COVID-19, and instead "scream inside your heart," has captured the internet's #mood. Isolated from friends and loved ones, many are turning to social media for connection, relief, and comfort.
Kellogg's flags 'new normal' barrier for visually impaired
‘New normal’ safety measures are designed to promote peace of mind, but they’re making life hard for the visually impaired. At a time when people want to see brands looking out for the general public, Kellogg’s is showing solidarity with the visually impaired by supporting the World Upside Down campaign.
Camping trips give German travellers a distanced thrill
Keen to get outdoors, leave the confines of home, and avoid risk of COVID-19 infection, Germans are gravitating towards camping trips as the ideal summer getaway. To meet this demand, a start-up has partnered with event organisers to turn fields into last-minute camping sites.
UK finds culinary comfort in family favourite meals
From stockpiling to stress-baking, the pandemic has shaken up people’s eating habits. In the UK, classic British dishes are making a comeback as diners take comfort in more regular mealtimes. With health anxiety still rife, however, brands could bring greater nutritional value to national favourites.
How can Big Pharma build trust post-pandemic?
Big Pharma’s reputation has been tarnished over the years by high drug prices and the opioid crisis, but the coronavirus pandemic could be a pivotal moment for the industry. Canvas8 spoke to Oksana Pyzik, a senior teaching fellow at UCL, to find out how pharma firms can regain people's trust.
E-scooter popularity shows demand for micromobility
As the commute faces an overhaul and people consider the environmental impact of getting from A to B, micromobility solutions are providing a green and healthy option. Lime’s record achievement of 150 million global journeys points to the enduring popularity of alternative transport options.
Tech overload drives up stress for WFH Aussies
One in three Australians say they lack the digital tools to perform their role from home, and information overload is causing stress and dissatisfaction. With WFH set to become much more common, streamlining processes and prioritising well-being could be vital to morale and productivity.
Swedes exchange passport stamps for free burgers
Burger King Sweden is offering free meals in exchange for stamping customers’ unused passports with branded logos. Although unusual approaches like this one can raise brand awareness, they may also create controversy if there are risky or discriminatory terms to the offer.
Antiviral jeans give fashionistas peace of mind
With hygiene a growing concern, brands are having to adapt, from hotels performing ‘safety theatre’ to retailers getting creative with in-store design. In the fashion space, a number of brands are releasing clothes made with virus-fighting textiles, hinting at a future where fashion and hygiene merge.
