The extraordinary impact of COVID-19 on consumer behaviour
The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
Travel bans to prevent the spread of COVID-19 have led to closed borders, leaving many people in long-distance relationships separated from each other. Love is Not Tourism is a grassroots campaign to raise awareness of struggling couples and asking for travel bans to be altered.
With 2020’s summer holidays massively disrupted by COVID-19 travel restrictions, Britons are looking ahead and booking staycations for 2021. Interest in camping and self-catering spots for next summer has grown massively, as people attempt to book in future-proof plans to look forward to.
As the pandemic continues to upend people’s financial stability, food banks are struggling to meet demand. To fill this gap, communities across the US are stepping in, filling fridges with free food as they respond to a renewed sense of responsibility towards their neighbors.
Influencers, entrepreneurs, and freelancers in India who want to be more visible online can now do so using a Google People Card. With many people struggling to gain employment during the pandemic, services that help them get their names out there will likely be remembered post-crisis.
Etihad Airways is giving out complimentary snood-style masks to its first and business class passengers. As people look for safe solutions to travel amid COVID-19 fears, consumers will respond well to initiatives that cater to pandemic worries while removing some of the discomfort of new rules.
At the start of lockdown, many Britons opted for comfort over convenience, with leisurely morning fry-ups making their way back to the breakfast table. But as anxiety and novelty wear off and health concerns gain traction, they’re looking to take stock of their waistlines and early-morning indulgences.
Lockdown has kept people in the confines of their home, with many saving money they’d usually spend elsewhere. In turn, they’re investing in new ways to enjoy staying in by renovating their home spaces, giving lifestyle and homeware brands an opportunity to lean into home makeover projects.
A technology platform that helps people with diabetes manage their illness has received an undisclosed amount of funding to help it further its impact. With COVID-19 affecting how we view and engage with healthcare, people in South Africa have been quick to adopt more health tech.
Aussie start-up CareApp has received funding from the government to increase access to its platform. With social distancing stopping families from seeing their older loved ones, the platform is letting people keep up to date with their well-being, while also digitally upskilling Seniors.
Specialists in the ancient practice of labyrinth-walking have seen a rise in interest for this niche practice during the pandemic. As people look for moments of calm and spiritual connection amid uncertainty, rituals and ceremonies can help create a sense of order and stability.
Even as lockdown eases, commuters are wary of crowded transport due to COVID-19. In London, TfL is releasing an app that plans underground journeys with solo and quiet travel in mind, showing how brands can adapt their services for socially distanced travel, beyond the scope of the pandemic.
After sales dropped in the wake of plant-based popularity, dairy is experiencing a resurgence as people in lockdown opt for comfort foods. Tapping into this, 'Got Milk?' ads have returned, bringing nostalgia to older consumers while adapting its messaging for the TikTok generation.