The extraordinary impact of COVID-19 on consumer behaviour
The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
Judging a safe social distance by sight is tricky and can be a source of stress in group situations. Proxemy has created a wearable device that senses when you get too close to others and sends gentle nudges to reward positive behaviour, relieving people of the stress of social distancing.
The freedom to choose between healthy and unhealthy food is a 'myth’, says a new report. With few people in Britain able to afford nutritious options, and with COVID-19 highlighting the importance of a good diet, researchers say a food system overhaul is needed to improve the nation’s health.
Forced to shop online or grapple with product shortages during lockdown, many Australians found themselves reaching for new brands. And according to research, the majority enjoyed discovering different options and plan to stick with these brands beyond the pandemic.
Access to credit tends to be based on financial history. The X1 card is hoping to change that with access dependent on earnings, rather than credit score. With the pandemic leaving many worried that missed payments will impact their financial health, providers offering flexibility are likely to resonate.
With even Simon Cowell dashing around on an electric bike to avoid pandemic crowds, cycling is no longer exclusively for the thrifty and super-fit. Bike Drop is catering to this new group of high-end bike enthusiasts with secure valet parking, putting a premium spin on cycle safety.
With remote-working leaving bosses unable to keep tabs on their employees, productivity-tracking software is on the rise. Dubbed 'bossware', these covert methods of surveillance can view things like login times, screenshots, and keystrokes, and they’re becoming a cause of concern for many.
With the pandemic leaving most Australians confined to their neighbourhoods, love and loyalty for local business have boomed. Prioritising community over convenience, a growing number of people want to see how their spending is helping to shape and sustain their local economy.
Although lockdown is easing in some states, many Americans aren't going back to banks – they’re relying on apps instead. The convenience of digital financial services is winning people over, especially older generations – although there’s still a need for reassurance that these options are secure.
Apple has announced the release of the Apple Watch Series 6, which has new wellness trackers including a blood oxygen feature. With more people concerned about the minutiae of their health, the Series 6 could signal a new era of wearables designed for preventative health.
As many brands struggle to weather the COVID-19 storm, one chain is thriving: Welcome Break motorway service stations. This is thanks to a growing number of staycationers driving across the country in search of relaxing getaways and splurging on food and amenities at service stations.
Frontline workers have been reframed as heroes during the pandemic, and research shows that consumers want brands to treat them as such. And with people discovering a wider variety of brands thanks to the growth of e-commerce, they’re quick to reject those whose actions they disagree with.
Facing pandemic-induced job and financial uncertainty, as well as college campus closures, more than half of young adults in the US are living with their parents – the highest level since the Great Depression. This has shifted family dynamics, giving brands an opportunity to tap into new family moments.