The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
COVID-19-alert eaters choose vending machines in Japan
Still plagued by lingering fears around COVID-19, many are actively trying to stay cautious and alert when out and about. To address people’s hygiene-related sensitivities, Japanese businesses have been turning to vending machines, and one category that’s gaining traction is frozen foods.
Parents want to treat their kids despite high toy prices
From social isolation to being stuck inside to cancelled 2020 Christmas plans, the pandemic has taken its toll on kids. So although the pandemic and supply issues have driven the prices up on most goods, parents are still keen to treat their children by splashing out on toys where they can.
Burnt-out Gen Yers and Zers intend to ditch work
The pandemic has given rise to #antiwork, a movement of mainly Gen Yers and Zers focused on ‘ending work’ or achieving a better work-life balance. Stresses and structural changes from the pandemic are changing perceptions of work, and people want to realign how work fits into their lives.
Kitchenware gets an upgrade for easy cooking
As the world transitions into post-pandemic living, people continue to spend more time at home cooking with their families. As a result, they’re placing a higher value on home appliances, creating scope for innovative kitchenware that’s easy to clean, convenient, and quiet.
Housing crisis drives home co-ownership for Gen Yers
Gen Yers, or Generation Rent, have had a hard time getting on the property ladder but they’re increasingly pooling resources to buy homes with friends and partners. A mix of burdensome debt, soaring house prices, and a non-conformist attitude has led to a generational embrace of co-ownership.
Oli Mould on the changing narratives of creativity
The value of creativity is often defined within the boundaries of capitalist frameworks – in terms of what it adds to the market or its financial worth. But could COVID-19 change those accepted norms? Canvas8 spoke to human geography professor Oli Mould about the power of creativity.
Americans prioritize safety for the 2021 holiday season
The Delta variant has pushed many Americans to reconsider travel options for their 2021 Thanksgiving and Christmas celebrations. People are sticking to pandemic-era habits, including minimizing social gatherings, and brands can help make the festive season both safe and enjoyable.
People want more calm, less excitement post-COVID-19
As the world emerges from the stresses of the pandemic, a worldwide survey finds that people would prefer to choose a path of inner peace over life in the fast lane. This has implications for brands, not just in how they position their public offerings, but also how they develop company cultures.
Interest in the outdoors sees gorpcore get inclusive
As a growing number of urbanites and minority groups look to explore the great outdoors and express their environmental interest through fashion, 'gorpcore' – a typically male streetwear-meets-outdoor esthetic – is undergoing an inclusive glow-up.
How are wellness-focused Britons practicing self-care?
The COVID-19 pandemic plunged Britain into a mental health crisis. With depression on the rise and a health system under pressure, what have people been doing to manage their emotional and mental wellbeing? Canvas8 spoke to eight individuals from across the UK to find out.
Canadian workers prioritise mental health support
A survey of Canadian workers shows that companies are failing to provide wellbeing support for employees and are facing a resignation crisis. Recognising the increasing centrality of wellbeing in people’s lives has become a prerequisite in attracting and retaining a motivated workforce.
COVID-19 boosts parents’ interest in private tutoring
The pandemic’s disruption to school has made more parents willing to pay for private tutoring than ever before. As demand continues to be high despite lockdowns being lifted, there are opportunities for brands to get involved while interest in staying on top of studies booms.
