The extraordinary impact of COVID-19 on consumer behaviour
The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
They might not be commuting, running errands, or going out partying but people are still struggling to get some quality shut-eye. With 42% of Americans unable to remember the last time they had a good night's sleep, there is an opportunity for brands to help people form better sleep habits.
Who’s better placed to launch a car insurance company than one of the biggest carmakers? Hot off the heels of Tesla, General Motors is getting into the auto insurance business, with plans to use data from connected cars to tailor plans and prices according to each individual user.
Couples want to be open about their finances but many are scared of judgement. A study has found that people keep money secrets from friends and family out of fear, giving financial companies the opportunity to up their education initiatives around debt, focusing on family structures.
Running, cycling, and gardening are just a few of the hobbies Britons picked up during the first lockdown as they sought entertainment and therapeutic escapes. But the second time around, the winter blues have resulted in people staying indoors, creating space for brands to offer a mood boost.
Becoming a parent can be difficult in the best of times, and especially so in 2020. Cases of postpartum depression are on the rise in Japan as women face a lack of social and emotional contact. Amid increasing mental health concerns, there’s room for brands to step in with targeted support.
As the country struggles through a second wave of the coronavirus, the German government is calling on citizens to do what is expected of them: absolutely nothing. Parodying tropes of wartime discourse, the tongue-in-cheek campaign looks set to appeal to pandemic-fatigued Germans.
With different states under varying levels of lockdown, Australia is bracing for an unusual Christmas. Brands have a role to play when it comes to lightening the mood – in fact, almost half of Australians are looking for upbeat, cheerful festive campaigns to make them feel better.
Spurred on by TikTok’s ‘thrift-flipping’ challenge, fashion fans are tapping into their creative side and taking a DIY approach to their clothing. They’re customising and updating their second-hand duds and sharing the results online, creating room for brands to get involved in the hands-on trend.
Whether it’s celebrities reading meditative bedtime stories or the countless self-care routines posted on Instagram, mindfulness has been a popular coping strategy during the pandemic. But a study reveals that these practices aren’t necessarily assisting people during stressful moments.
With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.
According to Tesco’s Christmas campaign, there's no naughty list in 2020. Its lighthearted message – that, after the year we’ve had, everyone deserves a bit of Christmas indulgence – is likely to hit home and align with people’s desires for fun and festivity at the end of a challenging year.
Many people like the idea of shopping from small businesses, but in reality, the convenience of big brands can be hard to resist. Not On The High Street's Christmas ad celebrates the power of small things during the festive season to get people supporting small companies with their Christmas shopping.