The COVID-19 pandemic has sparked immediate and lasting change on human behaviour. With over a fifth of the world's population having been in lockdown, a recession on the horizon, and brands under pressure to adapt, our aim is to help business prepare for the future. We've developed a framework of decision making to help you navigate these cultural and behavioural shifts. Get in touch to find the right solution for you.
Since the start of March 2020, we’ve been shifting our focus to analyze the surprising impact of the pandemic crisis, resulting in the production of the Pandemic Culture ‘Living Report’. Designed around a Pandemic Response Framework considering the five stages of a crisis response, we’ve been activating our network of academics, thought leaders, and cultural experts to widen our community’s understanding. We’re sharing the key learnings on our weekly webinar series, building up a living record of the biggest shifts from the past few months on our Library, and sparking debate with our LinkedIn Pandemic Culture Community.
The Canvas8 Library in an exclusive insights platform containing 26,000+ original research signals, reports and case studies. Our members get access to the latest insights in consumer behaviours and the research underpinning our Pandemic Culture series.
Lockdown access offers a free trial to our Library and a taster of life as a Canvas8 Member. This includes use of our daily updated COVID-19 section, access to our six unique macro behavioural shifts that have emerged from the pandemic and our weekly curated insight mailers direct from our analysts.
Canvas8 works at the intersection of commercial understanding, behavioural sciences and popular culture. For the latest insight into how the pandemic is impacting culture and the industry, explore the latest posts on our Keeping TABS blog.
Workers in the US are reevaluating their careers
The pandemic has driven many people to reevaluate what they want in life and for almost one in two Americans, it seems that work just isn’t working for them. Amid the ‘Great Resignation’, research from Gallup suggests that managers are key to retaining, engaging, and inspiring employees.
Gen Zers prefer informal workplace communication
From Google Docs and email to Slack chats and Hangouts, there are many tools businesses can use to communicate. But not all of them work for everyone. Gen Zers are driving the charge towards greater adoption of the less traditional tools, with email falling out of favour.
Study finds tech increases loneliness in Older Adults
Despite the pandemic sparking a rise in Older Adults getting to grips with virtual contact, a lack of digital know-how and over-reliance has led to increased feelings of loneliness and poorer mental health amongst Older Adults than those who lacked contact altogether.
Life expectancy of Americans falls by 1.5 years
The health challenges created by COVID-19, alongside a rise in drug overdoses and homicides, have resulted in the biggest drop in life expectancy in America since World War II, with Black and Hispanic Americans experiencing the biggest impact on their life expectancy.
US reports 2020 boost in wellbeing against the odds
Despite widespread reports and analysis of the mental health crisis in the wake of the pandemic, Americans report their wellbeing improving during 2020. To continue to support people through an environment of uncertainty, brands can look to celebrate more positive moments.
Anti-maskers spark air-rage epidemic in the US
Air rage has soared in the US, as the FAA has reported unprecedented numbers of in-flight passenger altercations for 2021. The phenomenon is exacerbated by conflicting mask guidance and a vacation-starved populace at a pandemic fatigue breaking point.
Apple’s YouTube sessions boost shopper connection
Even with stores reopening, people continue to head online for retailtainment experiences. Apple’s popular in-store event 'Today at Apple' moved online during the pandemic. Its launch on YouTube will see the series reach a wider audience, curating a fan community online.
London office workers want pay rise to return to office
The pandemic has meant that flexible working has become the norm, forcing many businesses to adapt their working policies – but employees remain reluctant to return to the office. A study has revealed that employees are willing to come back but want something in return: a pay rise.
I always do it like this! The science of ritual disruption
With the pandemic having turned life upside down, how are people responding when their beloved rituals get disrupted? Canvas8 spoke to Daniel Stein from the University of California about the importance of rituals in modern life and why altering them can make people upset.
The creator economy evolves how people see gig work
The creator economy has come to indicate a variety of next-generation platforms that aim to compensate creators directly, rather than relying on social ad revenue. But with only top creators reaping rewards, people are wary of how these platforms might bring the gig economy to creative work.
Dale Dougherty on building the Maker Movement
From traditional craft activities like knitting to more career-minded pursuits like coding, COVID-19 prompted people to explore creative hobbies, presenting opportunities for brands to reach fresh audiences. Canvas8 spoke to Dale Dougherty about the future of the maker movement and its impact.
Airbnb x Tokyo Olympics connects fans with athletes
Airbnb has partnered with the IOC and IPC to create ‘Tokyo Together’, a programme of experiences with Olympians and Paralympians both IRL and online. The initiative offers fans alternative ways of engaging with athletes while live spectatorship is off the cards.
