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Sample articles

  • It’s getting worse! The science of negativity bias

    It’s getting worse! The science of negativity bias

    The world’s going to hell, right? A full 71% of Britons say the world is getting worse. Actually, things may not be so bad – but research suggests we’re inclined to feel that way. We sit down with assistant professor of Marketing Ed O’Brien to discuss the effects of negativity bias.

  • How are New Alphas redefining leadership?

    How are New Alphas redefining leadership?

    What are the characteristics of a good leader? Being assertive and powerful, or empathetic and ethical? Canvas8 spoke with Danielle Harlan, CEO of the Center for Advancing Leadership and Human Potential and author of The New Alpha, to learn what effective leadership looks like in 2017 and beyond.

  • Dechox: the bitter-sweet taste of self-denial

    Dechox: the bitter-sweet taste of self-denial

    The British Heart Foundation has claimed March as a time to ‘Dechox’, asking people to abstain from chocolate for a month and raise money in the process. But do these kinds of self-denial initiatives foster healthy attitudes towards food? And will people remember the cause behind the campaign?

  • Why more followers doesn’t always mean more influence

    Why more followers doesn’t always mean more influence

    Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

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