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Sample articles

  • Cannes Lions 2017: The insights behind the ads

    Cannes Lions 2017: The insights behind the ads

    Cannes Lions 2017 was populated by campaigns looking to fight discrimination, offer a helping hand and connect to customers in real-time. Canvas8 has identified 10 of the key behaviours that underpinned the winning messages.

  • How do you solve a problem with nudges?

    How do you solve a problem with nudges?

    How can lollipops, ‘wizards’ and dog shows help bring communities together and fight criminal or disruptive behaviour? Canvas8 spoke with Stevyn Colgan, author of Why Did the Policeman Cross the Road? and Nudgestock speaker, to find out how you can nudge people to solve a problem.

  • How do people make moral judgements?

    How do people make moral judgements?

    People are hardwired to know the difference between right and wrong, and these moral values are powerful motivators. But how do we make these judgements? Canvas8 spoke with Dr. Oliver Scott Curry, director of the Oxford Morals Project, to find out what the moral of the story really is.

  • You’ll never believe it! The science of urban legends

    You’ll never believe it! The science of urban legends

    Have you heard the tale of the vanishing hitchhiker? What about Slender Man? Urban legends exist in all societies, and reveal a lot about how we transfer information. Canvas8 spoke to Dr. Joseph Stubbersfield to learn why we’re drawn to these stories, and how emotions affect cultural transmission.

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