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Blending trend analysis with deep insights from human science, our macro behaviours track broader social, cultural and commercial shifts. They reveal what people do, how it’s changing and why it matters.
Live and Breathe
People aren’t adhering to linear life stages
Work and Grow
People are placing more value in emotional intelligence
You and Me
People’s opinions are polarising
People need to let off some steam
Gender stereotypes are dissolving into a pick 'n' mix approach
Rest and Play
In the information age, staying ahead has greater value
Life On Autopilot
People are plugging into an outsourced lifestyle
Everyday hustling has become the norm
Spend and Own
People are having more by owning less
People expect goods and services tailored to their unique needs
People are trying to focus on one thing at a time
People are behaving like divas
When people have enough stuff, they seek experiences
People are looking to restore the lost values of nature
People are trying to be the best possible version of themselves
Values and Beliefs
People want organisations to place honesty first
People expect brands to rise to society’s challenges
Minorities are pushing for better representation