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Blending trend analysis with deep insights from human science, our macro behaviours track broader social, cultural and commercial shifts. They reveal what people do, how it’s changing and why it matters.
Work and Grow
People are placing more value in emotional intelligence
You and Me
People’s opinions are polarising
People need to let off some steam
Rest and Play
In the information age, staying ahead has greater value
Gender stereotypes are dissolving into a pick 'n' mix approach
Live and Breathe
Life On Autopilot
People are plugging into an outsourced lifestyle
People are trying to focus on one thing at a time
Everyday hustling has become the norm
Spend and Own
People are behaving like divas
People are having more by owning less
People expect goods and services tailored to their unique needs
When people have enough stuff, they seek experiences.
People are seeking to restore the lost values of nature.
People are trying to be the best possible version of themselves.
Values and Beliefs
People are seeking organisations that place honesty first
As life becomes more public, people are playing with privacy.
A growing expectation for brands to rise to society’s challenges.
Minorities are pushing for better representation