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Blending trend analysis with deep insights from human science, our macro behaviours track broader social, cultural and commercial shifts. They reveal what people do, how it’s changing and why it matters.
Work and Grow
People are placing more value in emotional intelligence
You and Me
People’s opinions are polarising
People need to let off some steam
Spend and Own
People are behaving like divas
Live and Breathe
People are trying to focus on one thing at a time
People are having more by owning less.
Everyday hustling has become the new norm.
Rest and Play
When people have enough stuff, they seek experiences.
People are seeking to restore the lost values of nature.
People are trying to be the best possible version of themselves.
People expect goods and services tailored to their individual needs.
Values and Beliefs
People are seeking organisations that place honesty first
Life On Autopilot
People are plugging into an outsourced lifestyle.
Gender identities are becoming pick 'n' mix.
In the information age, staying ahead has greater value.
As life becomes more public, people are playing with privacy.
A growing expectation for brands to rise to society’s challenges.
Minorities are pushing for better representation