Examining what it’s like to live, work and play in Japan, our experts guide you through the nuances that define its culture.
TBS Radio has collaborated with Japanese apparel brand Fruit of the Loom to create a pop-up that allows people to steal. As young Japanese look for opportunities to indulge in bad behaviour and assert authenticity, brands can tap into playful transgression to appeal to novelty-seeking crowds.
Concerns about loneliness are rising worldwide, with older adults and young people being the most vulnerable. To address this, Muji is teaming up with a local developer in Japan, UR, to reinvigorate seniors' housing complexes and make them more attractive to younger crowds.
Arc'teryx's Tokyo museum showcases the heritage and evolution of its outdoor apparel, reflecting its growth and the blending of fashion with art and community. This move symbolises a broader trend of integrating cultural expression into fashion, as well as integrating experiences into retail.
Work booths are taking off in Japan, with companies like Fujifilm implementing private workspaces in subway stations across Tokyo. These reflect a post-pandemic shift in workplace preferences, where individuals prioritise personalised, controlled, and private spaces over socialisation in the office.
Re:COIN transforms beach plastic into currency – promoting waste collection and community ties with local businesses. While sustainability is a priority for many, there is often an inaction gap – focusing efforts on local areas, and offering rewards, are approaches that could help to close it.
After opening up to foreign workers to address an ageing population, a record number of foreign employees have entered Japan. However, there's a significant lack of regular interactions between Japanese citizens and foreigners, causing social friction and further polarising society.
Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.