Examining what it’s like to live, work, and play in China, our experts guide you through the nuances that define its culture.
Chinese EV makers are racing to introduce innovative lifestyle and entertainment attributes that cater to prominent cultural trends. As expectations of technology – and the quality of life it provides – increase, the automotive industry has to adapt to fulfil these changing consumer needs.
Foreigners are turning to Chinese netizens on Xiaohongshu for makeover advice with the 听劝 trend. Chinese users act as mentors for global users, offering hyper-local knowledge and deepening the intercultural exchange that has been booming in the beauty industry, with local heritage taking precedence.
Hoards of shoppers from Hong Kong and southern areas of China have flocked to the opening of a Costco. As a protracted economic slowdown continues to put downward pressure on purchasing pressure in China, brands are supporting consumers they’ve typically leant on for aspirational luxury purchases.
On Chinese New Year's Eve, Japanese monk Kanho Yakushiji played a sold-out EDM show. His fusion of Buddhist sutras, rock, and electronic music reflects a trend of Chinese youth blending modernism with ancient traditions in a quest for stability and escape from societal pressures.
As part of an attempt to change China’s title as the world’s biggest polluter and bridge the say-do gap in EV adoption, homegrown brands are working double time to make innovation as accessible as possible. BYD rises to the top of this list, overtaking Tesla’s dominance in the eco-driving market.
Ele.me's campaign spoke to those returning to work after the Lunar New Year holidays, highlighting a season of rest. Young people in China are turning to tradition and spirituality to navigate high stress levels, and campaigns like this speak to their concerns and allow them to feel heard.
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