Examining what it’s like to live, work, and play in Brazil, our experts guide you through the nuances that define its culture.
Why is political polarisation impacting people's shopping decisions? Is the rise of Black consciousness forcing Brazil to confront its dark past? Why are social media influencers taken more seriously here than anywhere else in the world? And are Brazilians feeling more optimistic than in 2022?
Desinfopedia emerges at a crucial moment in Brazil’s fight against fake news, posing as a tool to foster digital literacy and promote critical thinking. With young citizens often struggling to spot misinformation, the platform does the heavy lifting to ensure that fact prevails in the country.
Women’s football in Brazil has been steadily growing in recent years, with players like the sublime Marta acting as aspirational figures for the next generation of players – but race and gender discrimination continue to impact the development of the Brazilian game. Can brands do anything to help?
Grupo Boticário is addressing the challenges of limited dexterity with free accessories that transform its products to be more ergonomically suited for people with physical disabilities. Beauty brands globally are starting to design inclusively, but more work is still needed for true universality.
In Brazil, smart tech is helping cities provide eco-friendly solutions to everyday issues, while digital developments within agriculture are similarly promoting sustainability in rural areas without affecting efficiency. How can the country’s efforts serve as an example for planet-first policies?
O Boticário unveiled Extinto, a fragrance evoking the pre-pollution scent of Brazil's Guanabara Bay. With 18,000 litres of sewage dumped per second into the bay, Extinto aims to emotionally and viscerally connect people to environmental loss, urging responsible habits amid dismal recycling rates.
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