How is a divisive leader opening the door to right-wing populism? Who are people looking to in the fight against fake news? And what do older internet users expect from digital banking services?
The election of Jair Bolsonaro in 2018 marked a shift to populism in South America’s largest economy, with his socially conservative views avidly supported by the growing Evangelical population.
The internet is now a primary news source for many Brazilians, making misinformation a major problem across the country – one that people expect social media platforms to solve quickly.
With economic inequality rife in Brazil, younger generations see peer-generated media on social platforms such as TikTok and Kwai as more authentic than overly polished content featuring celebrities.
As COVID-19 has confined older people to their homes and accelerated the adoption of digital tech, financial companies are recognising the importance of supporting so-called ‘digital seniors’.
Single-person households are soaring in Brazil, fuelling demand for one-bedroom apartments, domestic appliances, and single-serve food portions as people embrace life on their own terms.
