Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

To celebrate the launch of its 2024 electric SUV Prologue, Honda is bringing dreams to life with its AI-powered Dream Generator. Through a choose-your-own-adventure story with personalised animation, the brand is putting its cars front and centre of people’s imaginations.

Is car ownership a thing of the past? Are driverless cars the future of shared mobility? How will extreme weather impact public transport? In this chapter of Expert Outlook 2025, we speak to three experts about how technological, social, and environmental shifts are set to impact travel next year.

When stretched for time, people tend to prioritise convenience above all else. Tapping into this – and building towards its goal of becoming an all-in-one shopping destination – Amazon has rolled online car sales, enabling people to buy a new car alongside their groceries or seasonal gifts.

The BMW XM Mystique Allure is the automobile manufacturer’s first-ever couture vehicle inspired by the supermodel Naomi Campbell. With automotive luxury already a key symbol of status and luxury, this partnership speaks to the value of blending emotional appeal with functional utility.