Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Technology

Citizenship

Media and Entertainment

An investigation has found that Spotify’s ‘Perfect Fit Content’ program is replacing popular music with cheap generic music from ghost artists, reigniting concerns about what technological innovation means for creativity and livelihoods. How can brands meet people’s need for tech that augments them?