As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Taylor Swift’s Eras Tour is hitting AMC theaters in October 2023, as fans flock to buy tickets. With concert prices rising and becoming more inaccessible, the release caters to fans who couldn't get their hands on tickets and those looking to relive the moment after the fact.

Filipino fans have praised Olivia Rodrigo for her surprise Manila show that will be priced at just ₱1,500 (US $~26). The singer’s radical commitment to accessibility stands out in a time when expensive and stressful ticketing experiences have become a sore point for music fans.

The demand for live entertainment has hit an all-time high, sparking a rise in the ticket resale industry, a largely unregulated sector. As incidents of scalping and scamming grow on the secondary market, how are concertgoers navigating the journey to seeing their favourite artists onstage?

Airbnb has introduced a toggle feature that will gradually phase out its long-standing ‘per-night' approach to displaying prices. The functional update will appeal to budget-conscious holidaymakers in search of a more transparent booking experience amid the cost of living crisis.