When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Nintendo's influence spans from family-friendly entertainment and 5-bit adventures to driving lucrative career opportunities within Japan's thriving gaming industry. As analogue experiences help people cope in a crisis-stricken world, Nintendo’s toys and games now serve as social anchors.

Asahi has created a Japanese-style claw machine game that can be controlled remotely via smartphone, offering Australian drinkers a fun and unique 'phygital' experience. As drinking preferences and habits shift away from beer, the immersion factor is more important than ever for brands in the space.

Sprite has partnered with a local Australian restaurant to host its first-ever food challenge for spicy wing lovers. At a time when people are seeking local products and foods with local stories, the partnership speaks to the 'glocal' opportunities around mealtime novelty and connection.

Nissin has released caffeinated instant meals in Japan in the form of noodles and curry. Specifically targeting gamers, this is the first time a functional, caffeinated meal has been launched. Gamers are an increasingly important and discerning demographic with high product expectations.