 is a Behavioural Analyst at Canvas8. Her interests range from marketing and digital campaigns to evolution across the music industry.

While people are craving memorable and immersive experiences, there's no longer a singular definition of what this might look like. Some are embracing maximalist hedonism through clubbing and extreme tourism, while others are tapping into more gentle, inward-looking, and contemplative experiences.

Experience Hunters

Media and Entertainment

Communications

Ahead of the release of the second season of 

Netflix has teamed up with Duolingo to inspire fans to learn Korean. This campaign highlights the value of brands creating unique, immersive experiences that deeply connect with fans and transport them into multi-dimensional worlds.