In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

British Airways has partnered with Uber Boat to provide passengers with direct transit routes to London City Airport. As people prioritise value for money from their travel, partnerships are crucial to creating meaningful journeys for travellers who focus on experience.

Amtrak has released a campaign that encourages people to embark on slow, mindful journeys. Amid rising concerns about accessibility and shared travel services, the railroad company taps into a desire for meaningful travel experiences that prioritize sustainability over rapid exploration.

Trainline is transforming European rail travel by making it more affordable, culturally engaging and aligned with the growing demands for ‘slow travel’. Through innovative technology and strategic partnerships, the platform enhances accessibility and sustainability.

A study has found that ‘travel now, pay later’ (TNPL) arrangements are garnering traction among young Indians. As growing disposable incomes make travel a more affordable reality for the country’s middle class, brands are dialling up the flexibility around trip planning to entice holidaymakers.