In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Asda is the first supermarket to price match both Aldi and Lidl on hundreds of everyday products. As the cost of living continues to impact people financially, Asda's initiative to price match both discounters boosts appeal in a market that's increasingly prioritising price over brand loyalty.

Britons' trust in supermarkets has decreased to its lowest point in almost a decade, with shoppers feeling that convenience stores are overpriced and lack cheaper options. As budgets tighten, people are becoming savvier shoppers and are quick to call out unsupportive retailers.

ASDA has launched its new Exceptional range – offering ASDA own-brand products with outstanding quality designed to rival brand-name products on the shelves. While watching their spending in the cost of living crisis, people are still keen to splurge on indulgence when it comes to food.

Faced with the cost of living crisis, British families are changing the way they shop for groceries, and they appreciate brands that help them navigate through the barrage of deals and offers. How can supermarkets offer support and guidance to a growing number of money-savvy Britons?