Joceline Yong is a Senior Behavioural Analyst at Canvas8 based in Singapore. She holds a BA in Psychology from Yale-NUS College and is currently pursuing a Master's in Applied Social Science Research. She has strong experience in applying behavioural science across tech, healthcare, and the public sector, and enjoys bringing structure to chaos. Outside of work, she can be found social dancing, wandering through flower gardens, and escaping into fictional worlds.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

France

Luxury

Technology

Fashion and Style

French start-up La Vitre’s screen helps link stakeholders within the luxury fashion industry with live translation, close-up product views, and high-resolution life-sized videos. Experts have highlighted that AI and VR will be key disruptive forces for the luxury sector in 2025.